BASS Client Survey 1999

BASS - Serving skiers online since 1999

25+ years of digital innovation

With over 3000 pages archived in the Internet Archive since 1999, BASS has one of the longest continuous digital presences in the ski instruction industry.

Explore our history on the Wayback Machine digital archive

  • Website evolution: 1999-2025 | View our archive

  • See our Digital Archeology page, with screenshots of BASS websites from 1999 to 2025

  • In 1999, 381 clients rated us 97% Outstanding/Excellent/Good - view original survey

    • The archive captured this amazing information from 1999.

    • You’ll need to

      • click the link to “Detailed results”

      • and highlight the page to see the white text against the white screen, because our fetching dark blue background has been omitted from the archive!

      • We’ve added a copy of the results below, to make the easier to access.

    Beyond Website Design: Client Satisfaction Since 1999

    In 1999, we didn't just pioneer online booking - we pioneered transparency.

  • We published our complete client survey results online, showing:

    • 99.4% rated our service as Outstanding or Excellent." [View 1999 Survey Results] [See Original Archive Page]

      Key findings from 381 client responses:

    • 99.6% rated English instruction as Outstanding/Excellent

    • 98.3% rated small class sizes as Outstanding/Excellent

    • 97.6% rated value for money as Outstanding/Excellent/Good

      Transparency Since 1999

    • Before TripAdvisor (founded 2000)

    • Before Google Reviews (founded 2007)

    • Before Trust Pilot (founded 2007)

    • BASS was publishing complete client survey data online. In 1999. When most businesses hid their feedback, we published everything - including the 0.056% who rated us "Poor" (2 people out of 357 on value).

    • This transparency continues today...


      BASS client survey results -  1999

      You can check out the actual archive page here

      You’ll need to:

      • click the link to “Detailed results”

      • and highlight the page to see the white text against your white screen - our fetching dark blue background has been omitted from the archive!

      Here is the original text from the archived webpage:

      Survey result details

      We polled a large, representative sample of our clients and asked them specific questions about the quality of service they received. Here are the detailed findings:

      Question 1. Quality of service.

      How do you rate the quality of the service you received?.

      Rating

      Responses

      % of responses

      5 Outstanding

      327

      85.8

      4 Excellent

      52

      13.6

      3 Good

      2

      0.5

      2 Mediocre

      0

      0

      1 Poor

      0

      0

      Totals

      381

      99.9

      Summary

      99.4% of clients polled rate our quality of service as outstanding or excellent!

      Question 2. Attention to your needs.

      How well did we attend to your specific needs?

      Rating

      Responses

      % of responses

      5 Outstanding

      294

      77.3

      4 Excellent

      74

      19.4

      3 Good

      11

      2.9

      2 Mediocre

      1

      0.2

      1 Poor

      0

      0

      Totals

      380

      99.8

      Summary

      96.7% of clients polled rate our 'Attention to personal needs' as outstanding or excellent!

      Question 3. Small class sizes.

      How do you rate the benefits of our small classes?

      Rating

      Responses

      % of responses

      5 Outstanding

      325

      87.1

      4 Excellent

      42

      11.2

      3 Good

      5

      1.3

      2 Mediocre

      1

      0.26

      1 Poor

      0

      0

      Totals

      373

      99.86

      Summary

      98.3% of clients polled rated the benefits of our small class sizes as outstanding or excellent!

      Question 4. English language.

      How do you rate the benefits of your highly qualified instructor speaking English as his native language?

      Rating

      Responses

      % of responses

      5 Outstanding

      364

      96.5

      4 Excellent

      12

      3.1

      3 Good

      1

      0.26

      2 Mediocre

      0

      0

      1 Poor

      0

      0

      Totals

      377

      99.86

      Summary

      99.6% of clients polled rated the benefits of our courses, delivered in English, as outstanding or excellent!

      Question 5. Value.

      How do you rate the value you received for your money?

      Rating

      Responses

      % of responses

      5 Outstanding

      200

      56

      4 Excellent

      98

      27.4

      3 Good

      51

      4.2

      2 Mediocre

      6

      1.7

      1 Poor

      2

      0.056

      Totals

      357

      99.356

      Summary

      97.6% of clients polled rated the value for money they received as outstanding, excellent or good!

Explore further on the BASS Archive Hub