TV Times
26 January 1991
The BASS logo on national TV
English speaking ski school in the French Alps
the first brand placement on UK TV
26 January 1991
Dennis Norden took the opportunity to make a joke in this introduction to the
Channel 4 TV series
The Complete Skier
Check out the BASS logos on Hugh’s cap and Jacket
The TV Times article was in the edition released on 26 January 1991.
The first episode of The Complete Skier was screened on 27 January 1991
BASS website 1999
This press cutting from 1991, was cited in the BASS website in 1999.
Here’s the links entry on the BASS 1999 website.